This morning at 6:30AM, our kick ass techies gathered to witness a not so ordinary commitment of code to the live environment. The old site of Easytobook.com, with the look and feel that dated back from 2008, was cast aside. Like a Phoenix from the ashes, our new design...

Wouter Blok (download) Click here to download: ramping-up-for-ipo-book-with-kayak-InyoauDtxgvyspsDayyb.zip (684 KB) The 'book with Kayak' option is now the US default when selecting a hotel...

The Hippo slayer Avinash Once every leap year, the HiPPO slayer himself comes to The Netherlands: Avinash Kaushik.(twitter) Jeroen Tjepkema of Measureworks got hold of 2 days in his agenda and flew him in for the only true conference in Holland on webanalytics. I love...

Beginning February we at Easytobook.com finalized the integration of the Tripadvisor reviews in our site. We're the first party world wide that is live with their new review platform. The changes to the old platform are mainly speed, being able to ask own review questions...

Yesterday six major global chains have joined forces, bought hotelicopter and used their technology to create their own metasearcher: Roomkey.com. A very interesting move to regain control over the distribution of their inventory and the cost of getting it filled. The...

This infographic I found on SEObook. It describes well how there's no clear line in the strategy towards affiliates, some seem more equal than others. A befriended travel affiliate that had a very unique website, usability was very creative, got kicked out without warning...

(download) Click here to download: adwords-position-1-in-autocomplete-will-bring-a-50-ctr-EsrsxHAGEmEBfaDmAhat.zip (190 KB) Another 1% test caught by my easytobook.com colleague Salah Marechal. (AKA the professional...

You may missed this one, but Google bought Zagat a while back and reshaped it into an activity platform called Schemer. You can think of anything to do, like diving with Manta's to pottery and find people that want to join. After it's invite only launch a week back, I...